Final Camp 2026
01 — The start
We didn’t know each other.
We had no idea what this would become.
Pretty soon you could hear a patter of rain. Ropina.
02 — The people
Otherwise we’re pretty different.
03 — The team · 1 / 3
Founder and event lead at TREX AI. Builds the concept, pitches it, and cuts the video too when needed.
Founder and Event Lead at TREX AI — a strong team leader, a natural networker and an organiser of large moving parts.
At home with customer experience and large projects — from webinars to café business to solar panels. His thesis digs into situational leadership.
Founder of Lavly and Ropina's Team Leader. An energetic performer with a background in HR, social media marketing and getting people excited.
Founder of Lavly and a visual generalist — graphics, web and video, and every project's brand carried all the way to the finish.
Founder of Lavly. Scripting, performing and visual production, from the idea to the finished thing.
Short-form video and media production. Professional-level skill with AI tools and how to use them.
03 — The team · 2 / 3
A closer and a webinar producer who brings a professional coach's approach to creative thinking.
Ropina's Business Leader. An inventive pathfinder, a builder of team spirit and a creative problem solver who dares to make the call.
Finance and customer experience. Keeps the numbers honest without letting the client get lost along the way.
A master of the numbers and an all-rounder in technical production who keeps projects in hand and turns plans into practice.
International networks and spotting new openings. Knows what makes the right people stop. Strong instincts and the drive to put ideas into practice.
Over nine years as a video and photography entrepreneur. Head of marketing at TREX, camera usually within reach.
Sees the whole and holds a precise vision. Notices and raises the things that others might forget.
03 — The team · 3 / 3
Ideas turned into content, thinking for growing the business, and an eye for good customer experience.
TREX Awards. Commercial thinking and an entrepreneurial streak, from the idea to working it into reality.
An instinct for sales, creative research, and a knack for finding out-of-the-box answers.
Production lead at TREX. Experienced in building teams and partnerships. Reliable, precise and systematic; equally at ease presenting and facilitating events.
Bubble football entrepreneur who grew the business past €50,000 in revenue and runs a network of ten. Strengths: sales, hands-on leadership and growing a business.
Gets technology, fires off ideas, and thinks with a commercial eye.
The other founder of Kuplapallo. Marketing strategy, pitching and B2C sales; makes bold calls and puts ideas into practice fast.
04 — How we work
Then we learn fast. And do it properly.
05 — Client work
The number after each one is the grade the client gave the assignment.
The brief was a workshop. Underneath it was a bigger question: how do you get project managers to genuinely meet each other. The answer was a gamified team-building concept.
A Tampere micro-roastery wanted to reach Europe with no marketing budget. We proposed a coffee tour by camper van: tastings at trade fairs and events, one city at a time.
How do you make business succession interesting to a young person? We built the concept and the marketing and communications plan around real entrepreneur stories.
How do you make murder mystery dinners more compelling? New concepts, new audiences, and new ways to market them.
A touring game event entering a new market on a small budget. Our proposal built the expansion around a streamable tournament format.
A new kind of travel package for students: destination ideas, audience insight, and a marketing plan.
07 — The turn
At some point developing other people’s ideas wasn’t enough.
So we started building our own.
08 — Our own ventures
An AI event built for business decision-makers. Ropina runs the concept, sales, marketing, speakers, partners, content and production.
A puppy yoga concept that grew out of Tampere into a nationwide service. Concept, brand, sales, marketing, partners and operational scaling.
Bubble football for events, team days and birthdays. A complete experience service, on our own pitch and on the road across the region.
09 — Lavly
Underneath it is a real business.
in revenue, Q3/2024 – Q3/2026
Lavly × press
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Suloiset corginpennut pistävät oululaisten joogaajien päät pyörälle9 stories in total · lavly.fi
10 — TREX AI
Because why do a small project when you can do one that’s slightly too big?
Here we are selling it to the people who ought to be in the room.
11 — Prague
12 — Final Camp
At the end of this year the group graduates. After that we won’t be in the same room in the same way.
So we don’t just want a trip. We want a memory.
Final Camp 2026
Two weeks in November and December. The first week is professional programme, the second is time off together. The destination is still open — Europe is the starting point.
14 — What we bring
Or sometimes just to listen to people we’d have a lot to learn from.
Final Camp 2026 · 20 Nov – 18 Dec
Miro Muhonen · Business Leader
miromuhonen@icloud.com · +358 40 825 3502